321-productions

• WordPress
• PHP 8
• MySQL
• Custom Theme
• Tailwind/Sass

321 Productions — media portfolio & lead-gen site for a Sydney studio

Project

A clean, fast WordPress site for 321 Productions, a Sydney-based photo/video studio. The site highlights core services (videography, photography, drone/aerial, real-estate media, corporate/social content) and drives enquiries through prominent Get a quote calls to action.

My role

Built a custom WordPress theme and content model for services, pricing, and portfolio. Implemented a conversion-focused homepage (hero + services grid + recent work), a simple About page with credentials, and a quote/contact flow with clear email handoff. Tuned performance (responsive images, lazy loading) and basic SEO (semantic headings, copy blocks).

Goals

• Present services clearly and capture leads via request-a-quote CTAs placed in hero, sections, and footer.
• Keep editing simple: add/update service tiles, pricing cards, and portfolio items without code.
• Maintain fast loads and readable layouts across mobile/desktop.

What I built

• Services system: editable tiles for Video/Photography, Drone, Real-Estate, Training/Education, Commercial, Documentary, Social Media, Events, Corporate, and Creative Media—each linking to contact/quote.
• Portfolio grid on the homepage (“Our work / Our newest work”) with project cards and “Learn more” links.
• Quote flow: persistent “Get a quote / Get in touch” CTAs routed to contact details; footer includes Sydney, NSW location and email.
• Pricing section: tiered cards (editable) to frame expectations, with CTA buttons leading to the quote path.
• About page: concise company story and capabilities (film/music background; photography, videography, drone, 360 tours).