Dolderen-Dakwerken
- WordPress
- PHP 8
- MySQL
- Custom Theme
- Tailwind/Sass
Dolderen Dakwerken custom WordPress lead-gen site for a roofing company
Project
A lightweight WordPress site for van Dolderen Dakwerken, focused on clarity of services and fast contact. The site highlights core offerings—bitumen roofing, PVC/Resitrix, zinc work/finishing, gutters, maintenance/cleaning, 24/7 leak emergencies, and roof advice—with persistent calls to request a quote.
My role
Development of a custom WordPress theme, service templates, and a conversion-oriented contact flow. I structured a simple primary nav (Home, Over, Diensten, Contact), built individual service pages with scannable bullets and CTAs, and tuned performance and basic SEO (semantics, responsive images, phone/email tap targets).
Goals
- Generate qualified leads via clear service pages and a friction-light contact form.
- Keep updates simple for the owner (titles, copy, images) without developer intervention.
- Make the site read well on mobile and load fast.
What I built
- Service system: individual pages for services with benefit bullets and “Offerte aanvragen” CTA.
- Navigation & structure: compact top-level nav; “Ontdek de diensten”/quote entry points from the homepage.
- Contact UX: dedicated contact page with email/phone and address; large form and clear submit path.
- Performance & UX: responsive layout, semantic headings, readable bullet lists, and touch-friendly buttons.